The Old Spice s Advertisement - 1322 Words

The Old Spice’s advertisement â€Å"The Man Your Man Could Smell like† is a thirty seconds commercial that initiates a conversation between a woman and her boyfriend or husband about body wash products. The advertisement targets audiences are directed at women, who are in heterosexual relationships and who does the shopping for personal-care products on behalf of their boyfriend or husband. Simply, the female audience is being influenced to purchase the Old Spice body wash for their men. The main tools used to analyze this advertisement are Job Fowles’ â€Å"Advertisements Fifteen Basic Appeals† and logical fallacies such as slippery slope and ad hominem. Advertisers, like Old Spice, gives form to people’s deep-lying desires and picturing states†¦show more content†¦Furthermore, the â€Å"Smell like a Man, Man† slogan is in bold red capital letters at the end of the commercial which often a symbol of desire, passion, and lust. Althou gh the Old Spice advertisement does not say so directly, the commercial assumes that the female audience’s boyfriends or husbands are not men unless they used Old Spice body wash as the Old Spice man stated, â€Å"But if he stopped using lady-scented body wash switched to Old Spice, he could smell like he’s me† (â€Å"The Man† 00:00:07 - 00:00:10). The use of text and slogan are ineffective because they fail to capture the attention of the targeted audience and have a potential to be sexist as well. To some viewers, however, the Old Spice commercial is sexist and targets the female’s boyfriends or husbands. A potential problem for the advertisement is that many women nowadays are independent, savvy, and strong that does not need a man to take care of them. In fact, many women may tell their men to purchase their own personal-care products instead. Furthermore, the humor in the commercial is heavily geared towards men. Using logical fallacy of ad h ominem, however, the Old Spice commercial shifts the audience attention from the argument to the Old Spice man. The Old Spice man indirectly attacks the female audience’s boyfriend or husband’s appearance such asShow MoreRelatedHow Advertising Affects The Common Man s Opinion On Most Products1201 Words   |  5 Pagescommon man s opinion on most products. Every brand has a certain image and targeted audience that it caters to. Companies like Walmart make advertisements that would attract families while companies like Nike make advertisements that would attract young adults. Similarly, up until recently, the 75 year old brand Old Spice had been labeled as an outdated product, something very out of fashion. Only old people would use Old Spice deodorants, was the common perception. 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